Reach is the number of unique people who have seen any content associated with a Page (including any Ads or Sponsored Stories pointing to that Page) in the past seven days.
Engaged Users is the number of unique people who have clicked anywhere on the post of a Page.
Talking About This is the number of unique people who have created a story about a Page in the last seven days.
Virality is the number of unique people who have created a story from a Page Post as a percentage
of the number of unique people who have seen it.
A business Page owner can study these parameters offered by Insights to analyze the effectiveness of the posts and tweak the future posts according to the feedback as to what the audience resonate with the post. First, the Page owner can look at the Reach to see how widely one post has touched the potential audience. By examining the Engaged Users, the Page owner can determine if the post has generates enough interest to the viewer to the degree that the viewer will further explore the post topic. Talking About This provides the feedback as to what viewers tend to respond or comment on. By looking at the Virality, business Page owner can compare the effectiveness of a post accurately across the posts.
After analyzing the parameters under the Insights, the business Page owner can tell what type of posts, i.e. videos, photos, event schedule etc., is effective. He/she can also tell the demographics of the audience by looking into the gender, age, country and language data and see if the post reach the targeted audience. Insights enables the Page owner to get a detailed and complete pictures of the audience and to further enhance the post according to the feedback provided by it.
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