Since my hypothetical business is a relocation services specializing in helping the Chinese foreign students and/or visiting scholars to settle down in the SoCal area, my main interest on Twitter would be to follow the real estate news and activities in the SoCal region. Instead of using advanced search, I conducted a regular search on the key word "SoCal real estate" which yielded abundance of relevant search results, among which I chose CA Real Estate@DRE_RealEstate and SD House Hunting@sdhousehunting to follow because I found they both have a sizable numbers of followers and also have been prolific in tweeting, an indication that they are news worthy sources for me to retweet in future.
I also like to follow the twitter accounts where my targeted audience tend to congregate, accounts
such as Chinese news source. From my experience, I know that Chinese speaking people usually visit the online news media that is in Chinese language. The advanced search on twitter neatly provides the functionality of searching for tweets written in a given language, which I set to be "Chinese (中文)" and search for the Chinese words meaning "news". The results fields are populated with numerous tweets and multiple people. I am not interested in the tweets that simply contained the words of "news" in Chinese. Therefore, I chose the results for people that have the word "news" in Chinese as part of their Twitter account names. The two I chose to follow are the FMN 自曲新闻@freemoren and RFAChinese@RFAChinese.
Lastly, I'd like to follow some Twitter accounts that provide information for tourists, having on my mind the thought of retweet those accounts as supplement to my own tweets content. Finding such tourist information accounts was as straightforward as a regular search on the key work "socal tourism". Among the search results, it was quite a breeze in deciding to choose @visitCA and @visitsandiego as the accounts to follow for this particular purpose.
Overall speaking, I found searching on Twitter to locate the relevant accounts to follow was quite easy and often produced the intended results.
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