This is exactly the reason I undertake this course, to learn the new business models and the internet technology that connect people and business in a way that is dynamic, innovative and communicative as compared to the old way I knew. Social media such as Facebook and Youtube is vanguard of the revolutionary change in conducting business, while the new comers such as Pinterest and Instagram bring with them fresh ideas and features of social interactions for web users and business.
By carefully evaluating the four most widely used visual platforms, Youtube, Tumblr, Instagram and Pinterest, as being new to the later two, I found that Pinterest would probably work the best for my relocation service business, SoCal Relocation Services (SRS).
Among the four, Youtube is the most popular platform with the highest numbers of active users. It will be an ideal venue to showcase my services with personal appearance and introductory videos. However, I doubt I would have time and resources to create enough news worthy contents to support a channel on Youtube. It seems to be time consuming and not even worthwhile to create video for every bit of service I would provide to my client. I think it is a better idea to use the embedding feature of Youtube to incorporate personal appearance and introductory videos on my business website and my Facebook business page.
Instagram and Tumblr seem to resemble each other in terms of core contents and functionalities. Both of Instagram and Tumblr are blogging sites with users' capability to post large and high resolution photos, rendering the use of them at the same time by business redundant. It is my feeling that Facebook business page would serve the same purpose as using either Instagram or Tumblr. Furthermore, maintaining multiple social media sites at the same time will be tedious and cumbersome, unless I can find a way to automatically update the content across all the platforms with one input, which I have yet to figure out.
So after eliminating Instagram and Tumblr for the aforementioned reason and relegating the use of Youtube to the secondary role as part of my business website, I focus my exploration on Pinterest, a social media platform that enables its users to aggregate their favorites sites, pages, videos and photos at one central place for later reference. It is a splendid idea, considering how inefficient, unorganized and cumbersome the traditional way of doing it is, which is adding the web sites/pages as favorites in web browsers. By pushing for the presence of my website and making it stick to Pinterest users board, I believe my target audience would have a easy time in seeking out my service in time of need.
No comments:
Post a Comment