Target Market Analysis for Socal Relocation Concierge

I am considering starting a business in helping the Chinese foreign students and visiting scholars to settle down in the southern California area. During the past several, the numbers of Chiense foreign students and visting scholars who come the to southern California to attend schools or participate in reasearch program has grown tremendously. My proposed business, Socal Relocation Concierge (SLR) will offer services in assisting them in moving to and settling down in their new environments here.

Target Market: Chinese foreign students and visiting scholars who newly arrive in the southern California area, who have not find a permanent place to stay and have not establish themselves here.

Demography of Target Market: Most of them will be of the age of college students or post graduate students. Some will be in their 40s or 50s if they come as visiting scholars. They could be male or female, although the female will be mostly likely to enlist our services. Marital status would be either married or single. They will be people of very good education background, mostly would have already be accepted into the colleges or graduate schools in southern California area. Their income level would be very varied with majority living within students' means while some would have family resources to rely on.

Psycho-graphics of Target Market: new to this country, these people would be anxious, unsure of their surrounding, tentative in making living arrangement, unfamiliar with American ways of conducting daily business, such as obtaining driver license, setting up bank account. They would be eager to settle down quickly to be able to focus on school works.

Behavioristics of Target Market: Their initial circle of activities would be limited to school setting and places that ethnic Chinese frequent, such as Chinese grocery stores and restaurants. They would tend to cluster around fellow Chinese students and Chinese residents living in Socal, relying on the rapport
offered there. They would be very responsive to the marketing message of local relocation experts  offering relocation solutions.