The two business that I surveyed for the use of visual social media are www.orbitmoving.com and www.caprelo.com, both of which are engaged in international relocating services that is similar to the services my business offers.
Both of these two businesses have Youtube buttons on their websites that link the visitors to their marketing videos on Youtube.
However, orbitmoving.com has only one video with 6:37 length posted sometime in 2009 that is mainly an unnarrated sequence of their moving services in motions with music playing in the background. The quality of the video is of low resolution and fuzzy images which make it look like a home made video. This is what I suspected about the outcome of a small business' effort and exposure on Youtube, a cheaply made and infrequently followed up introductory video. The is due to the lack of resources in video producing and content generating by small business, as discussed in my previous post about my own business' utilization of Youtube. Orbitmoving.com has no other link to visual social media other than to Youtube.
www.caprelo.com , on the other hand, has a channel on Youtube that comprises of 20 professional grade marketing videos covering various topics related to the relocation services it provides. The videos are of high quality and well directed with professionally looking personalities playing out the story lines. Still, I doubt the effectiveness of using Youtube as marketing venue. One evidence of the lack of effectiveness is the meager number of only 2 subscribers to www.caprelo.com's channel despite the obvious efforts it invested in it. www.caprelo.com additionally has Instagram button on its website which indicates it also utilizes Instagram as a graphic tool to augment its appeals.
To reaffirm my belief in the scarcity of using Youtube as visual marketing tool by relocation services, I did a search on Youtube on keywords "relocation services". The search resulted in 17400 videos, a number that is very small compared to the tremendous amount of videos clips posted on Youtube. By resorting the search results by relevance, the top videos are not even remotely related to relocation services, indicating that not all of the 17400 videos are about relocations services.
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