Websites Evaluation on Aesthetics, Design & Branding

The website http://www.gforceracecars.com/ is a brochure type of website that serves the basic function of presenting the company's and its products information with straightforward layout and graphical contrast.

However, there are several ways to improve the overall attractiveness and professionalism about this website.

First, the Home/Welcome page, which is the main page of the website, should be shortened to a manageable length. As of now, it takes me a continuous click about 10 seconds on the scroll down bar to reach the bottom of the page, at which point I already lost track of what I saw and what the emphasis of the page is. The various sections on this page could be easily organized as additional pages with captions for the sections as link.

Secondly, The center of web pages should be expanded horizontally. As of now, the website seems to be too narrow, with the content area constrained in the center black area, outside of which is the empty red columns that occupy almost half of the screen.

 The third way to make the website looking professional is to correct the misspellings, such as "draq race" on the welcome page and to present the contents in a consistent ways. For example, when "Accessories" on the left navigation column is clicked, the content area is completely black and the merchandises information is at the bottom of the page which could be overlooked if the visitors do not scroll down to the end of the page.

 The website http://tectorch.com is also a brochure based website that brings the relevant information about the company and its products on to the web. However, it needs major revamp. The website's main page is very crowded with almost all the information crammed together. The company info and the products info should be separated into their own pages. The products info should be organized with proper hierarchy. The web graphic could use some help with contrasting color to segment the content into meaningful clusters of information. Also, there are too many types of fonts, font styles and font sizes on each page. The font should be streamlined into no more than three types on any single page to make it easy for the visitors to follow.

As major brands of automobile manufacturers, http://www.ford.com and http://www.toyota.com have different approaches for their online branding and marketing, with the former presenting its multi lines of models at the forefront of its website and the later delegating its website main content area to the marketing messages. While both websites are aesthetically pleasing with rich video and graphic contents, Ford's website seems to be easier with the visitor's web browsers than Toyota;s website that takes several extra seconds to load up. Ford website also does a better job at keeping its theme color consistent while Toyota's website is scattered with incompatible colors such as purple, greenish black and silver.