Week 13 Assignment Google Analytics

For my hypothetical business, SoCal Relocation Services, I will be very curious about how the live traffic looks like if I ever set up the website and start marketing for it. Google Analytics seems to be a perfect solution to satisfy my curiosity in finding out where the traffic comes from, how the contents of my website engage with the viewers and the pattern or habit of my website viewers, all of which can be found via the reporting of Google Analytics.

Not only can I get a thorough understanding of the live traffic on my website,  I can also monitor the dynamics of the website traffic via Analytics Intelligence, a tool that will alert me about abnormal changes of  the traffic pattern to keep me informed of any significant website deficiency or external events that could cause the abnormality. Further more, I can implement a trial and error methodology by twisting the various key contents, designs, campaigns and business logic to achieve the optimal results reported by the Analytics intelligence.

Another important feature my website can benefit from is the multi-channel conversion tool that provides insight of  what the buying customers did sequentially on my website before the final step of purchases. I would imagine my website utilizing various forms of online marketing, i.e. email, banner ads, news or content update to attract potential buyers of my services and turn them into customers. I would be interested in finding out what path those buying customers take before arriving at the purchase decision, what forms of online marketing work alone or together to drive the customer toward the shopping cart checkout. The multi-channel conversion tool would be the one the solve this puzzle.

And certainly, the Social Activities tool would be one that I will frequently use to gauge the effectiveness of my social media marketing efforts which will be the centerpiece of my online promotion as the result of my focus on advertising for free and the reliance on words of mouth type of marketing strategy. All three of the available tools for Social, the Conversion, Source and Sharing would be the ideal candidates in evaluating my social media marketing efforts.