Week 11 Assignment Part III Advertising on Social Media for Free

Social media such as Facebook is a good place to attract audience with paid advertisement, but even a better place to establish a clientele with fresh and engaging contents without spending a dime. By staying current on contents and providing valuable information for viewers and followers on one's business page, a more solid and willing client base can be achieved than through the traditional paid marketing campaign.

To promote my fictitious relocation services business website www.SoCalRelocate.com without resorting to the paid advertisement offers by Facebook, I designed three Facebook posts that contain Call to Action.

The first one is offering a tip about pollen allergy that usually confronts new immigrants from China.
It explains the problem at the timing of the spring season and prompt the viewers to visit the business website for further details.

 

 

The second post is an event posting for a Chinese Art Competition Award Ceremony that directs viewers to obtain tickets to the event from the business website.

 

 

The third post is offering free stuff for referring a friend to my services. It again contains the business website for viewers to check out the offer details.

 

 

All three posts are designed to drive traffic to my business website but with different angles.